Updated on November 24, 2025
We gather a range of game-associated data to optimize your experience with Break The Blocks and enhance the Application¡¯s performance. This includes metrics such as click frequency, navigation paths across in-game pages, content interaction logs, app launch records, permission configuration status, feature functionality checks (to verify proper operation), the total number of applications installed on your device, app package designations, app brand identifiers, network connectivity status, firebase_device_id, device model specifications, the country associated with your SIM card, system language settings, and cookies that advertisers are permitted to store or retrieve. Importantly, this data is exclusively shared with trusted, verified third-party analytics platforms: Firebase, Facebook Analytics, and our internal data tracking system (ECS).
To deliver tailored advertising experiences aligned with your interests, we utilize your Android Advertising Identifier. This identifier serves solely for advertising delivery and performance analytics purposes. It is critical to note that the Android Advertising Identifier does not contain sensitive information capable of personally identifying you or your device. It is completely disconnected from personally identifiable information (PII) and any permanent device identifiers, such as SSAID, MAC address, or IMEI.
When you access the internet to use Break The Blocks, we collect information about your network type (e.g., Wi-Fi or mobile data) and your IP address. This data plays a vital role in ensuring stable, reliable network connectivity throughout your gameplay, enabling us to address and resolve any connectivity issues that may arise.
External Software Development Kits (SDKs) integrated into the Application may access certain categories of information about you to support monetization efforts and analytics. This accessible information includes:
l Google Advertising ID
l Device-specific attributes (e.g., device type, technical specifications, and country of usage)
l Fraud prevention data (e.g., detecting and mitigating click fraud in advertising campaigns)
l Demographic insights (e.g., information inferred from your IP address)
l Data utilized for advertising, marketing initiatives, and analytics purposes
l Cookies that advertisers may store on or retrieve from your device
It is important to emphasize that the information collected by these third-party SDKs is managed exclusively by the respective SDK providers. We exercise no direct control over the data handling practices or operational procedures of these external parties. The third-party partners in question include our monetization collaborators (such as Google Admob, Facebook Audience Network, IronSource, AppLovin, Vungle, Unity, Fyber, Amazon, and Pangle) and our analytics partners (including Firebase, Facebook Analytics, and our internal data system). Links to the privacy policies of these third-party platforms are available in the "Third-Party Partners¡¯ Privacy Policies" section of this document for your review.
As outlined in the preceding sections, we process your personal information to fulfill the objectives detailed in this Privacy Policy. Our data processing activities are grounded in the following legally valid bases, ensuring compliance with global and regional data protection regulations:
Contractual Performance: Processing necessary to execute the contractual relationship between you and us. This includes delivering the core services you have requested (such as enabling full access to Break The Blocks) and verifying your identity to ensure secure usage.
Legal Compliance: Processing required to meet our statutory obligations. Examples include adhering to mandatory accounting standards for financial record-keeping and complying with lawful requests for information disclosure from law enforcement or regulatory authorities.
Legitimate Interests: Processing based on our legitimate business interests, provided such interests do not override your privacy rights. This encompasses managing and enhancing our user relationships, safeguarding the security and integrity of our services, and informing you about relevant updates to Break The Blocks or our other offerings.
Explicit Consent: Processing conducted with your clear, voluntary consent. This applies to specific scenarios like placing targeted cookies on your device or sharing your information with third-party partners for personalized advertising purposes¡ªconsent you may withdraw at any time in accordance with Section X of this Policy.
In certain instances, providing personal information for the above processing activities is a prerequisite for you to access the full range of our services and utilize all functional features of Break The Blocks. Failure to provide such information may limit your ability to use the Application as intended.
We collect information through two primary channels, each adhering to strict privacy and legal standards:
When you launch and operate Break The Blocks, the Application¡¯s internal systems automatically gather the types of information specified in the "Information Collection and Usage" section. This automated collection process is conducted strictly in accordance with the terms of this Privacy Policy and all applicable data protection laws, with no unauthorized data capture.
If you download and install Break The Blocks through a third-party platform (e.g., the Google Play Store), we may obtain certain basic information about you from that platform. This typically includes your device¡¯s unique identifier and your app download transaction history. Such information collection is governed by the privacy policies of the respective third-party platforms and complies with relevant legal provisions, ensuring transparency in data sourcing.
Protecting the confidentiality, integrity, and availability of your personal information is a core priority. We implement a comprehensive set of technical and administrative safeguards to encrypt, secure, and defend your data against risks such as loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction. Key security measures include:
End-to-End Data Encryption: We utilize industry-standard encryption technologies (such as SSL/TLS) to encrypt your personal information during storage and transmission. This ensures that data remains secure while being transferred between your device and our servers.
Strict Access Controls: We maintain rigorous access management policies that restrict access to and processing of your personal information exclusively to authorized personnel who require such access to perform their job responsibilities. All access activities are logged and subject to regular audit reviews to prevent misuse.
Proactive Security Maintenance: Our technical team conducts regular security assessments, vulnerability scans, and system updates on the Break The Blocks infrastructure and associated servers. These measures are designed to proactively identify and mitigate potential security threats, including hacker attacks, malware intrusions, and other cyber risks.
Access to your personal information is strictly limited to employees who need it to carry out work-related tasks directly tied to Break The Blocks¡¯s operation and service delivery. We adhere to a "data minimization" principle in terms of retention: your personal information will be retained only for as long as the Application remains in active operation. Once Break The Blocks ceases its services, all personal information in our possession will be permanently and securely deleted in accordance with our internal data destruction protocols and applicable laws.
Under applicable data protection regulations, you are entitled to a series of rights regarding your personal information processed in connection with Break The Blocks. Below is a detailed breakdown of these rights and how they apply to your interaction with our services:
Where we rely on your consent as the legal basis for processing your personal information, you hold the unrestricted right to revoke that consent at any point. Revoking your consent does not invalidate the lawfulness of any data processing activities we conducted prior to the withdrawal. Additionally, it does not affect the legality of processing carried out by third-party partners based on the consent you previously granted.
Within the boundaries set by applicable laws, you have the statutory right to access the personal information we maintain about you and to request corrections to any inaccuracies. If you seek a copy of your personal data, we will provide this documentation to you free of charge without delay, unless legal provisions explicitly permit us to impose a reasonable fee for excessive or repeated requests.
We may, however, limit your access rights in specific circumstances¡ªfor example, if disclosing the information would infringe on the privacy rights or fundamental freedoms of other individuals. You may also request the correction or updating of your personal information held by us, except in cases where you can directly make such adjustments through the built-in features of Break The Blocks.
You may submit a request for the erasure of your personal information in our possession if any of the following conditions are met:
l The information is no longer necessary to fulfill the original purpose for which it was collected or processed;
l You have withdrawn the consent that previously authorized the processing;
l You have objected to the processing, and we cannot demonstrate overriding legitimate interests that justify continuing the processing;
l The personal information was processed unlawfully;
l Erasure is required to comply with our legal obligations under applicable regulations.
You are entitled to request that we limit the processing of your personal information if any of the following scenarios apply. When processing is restricted, we will only use the data for specific, narrow purposes as outlined below:
l You challenge the accuracy of the personal information we are processing. In such cases, we will suspend processing until we verify the information¡¯s correctness¡ªa step that may temporarily disrupt some or all of Break The Blocks¡¯s services;
l The processing is unlawful, and you oppose the erasure of your data, instead requesting that its use be restricted;
l We no longer require the information for our processing purposes, but you need it to establish, exercise, or defend a legal claim;
l You have objected to the processing, and we are in the process of evaluating whether our legitimate interests outweigh your rights.
l Restricted personal information will only be processed with your explicit consent, or to establish, exercise, or defend legal claims, or to protect the rights of other individuals or legal entities, or for reasons of substantial public interest. We will promptly notify you if the restrictions on processing are lifted.
If we process your personal information based on your consent, the performance of a contract, or our legitimate business interests, you may object to such processing at any time in compliance with applicable laws. Following your objection, we will cease processing the information unless we can demonstrate that the processing is necessary to defend legal claims or that other statutory exceptions apply.
In the event that we have shared your personal information with third-party partners (such as our analytics or advertising providers), we will notify those parties of any requests you make for rectification, erasure, or restriction of your data¡ªunless such notification is technically impossible or would require disproportionate effort. Upon your request, we will provide you with a comprehensive list of these third-party entities.
Unless statutory exceptions apply, you have the right to avoid being subject to decisions that are based solely on the automated processing of your personal information (including profiling) and that produce legal effects or similarly significant impacts on you. If such automated decisions are necessary, we will ensure you have the right to human intervention, the opportunity to present your views, and the right to challenge the decision.
Where we process your personal information based on a contractual relationship with you or your explicit consent, and the processing is performed through automated means, you may request to receive your data in a structured, commonly used, and machine-readable format (such as CSV or JSON). Where technically feasible, we will facilitate the direct transfer of your personal information to another data controller¡ªprovided that this transfer does not compromise the rights and freedoms of other individuals.
If you believe that our processing of your personal information has violated your privacy rights, please contact us immediately at naijatweet1@gmail.com so that we can investigate and address your concerns promptly. You also retain the right to file a complaint with the competent data protection supervisory authority in the Member State where you reside, work, or where the alleged privacy violation is deemed to have occurred.
The California Consumer Privacy Act (CCPA) ¨C and its subsequent amendments, including the California Privacy Rights Act (CPRA) ¨C afford California residents enhanced privacy protections beyond the general rights outlined above. These jurisdiction-specific rights apply solely to you if you are a California resident; if not, please refer to the "Your Privacy Rights" section for applicable provisions.
To exercise any of the following CCPA rights, please refer to the "Exercising Your California Privacy Rights" section later in this Policy.
You hold the right to request and obtain details about the personal information we have collected about you over the preceding 12-month period. This includes, but is not limited to:
l The specific categories of personal information collected (e.g., identifiers, commercial information, internet activity);
l The categories of sources from which this information was obtained (e.g., direct from you, third-party platforms, automated collection via Break The Blocks);
l The commercial purposes driving the collection and use of your information (e.g., service provision, advertising, analytics);
l The specific pieces of personal information we maintain about you (often referred to as a "data portability request" in other jurisdictions).
You may request that we permanently delete the personal information we have collected from you, and that we instruct our service providers to do the same. This right is subject to statutory exceptions where retention is necessary, including but not limited to:
l Fulfilling the services you have explicitly requested (e.g., maintaining your Break The Blocks account or game progress);
l Addressing and resolving technical errors within our systems to ensure service continuity;
l Complying with the California Electronic Communications Privacy Act (Cal. Penal Code ¡ì 1546 et seq.) and other applicable state privacy laws;
l Conducting public or peer-reviewed scientific, historical, or statistical research in the public interest, provided such research adheres to ethical standards and privacy protections;
l Satisfying legal obligations, such as responding to lawful subpoenas or court orders.
We may retain your personal information for an extended period if you have provided explicit consent for such retention and have not subsequently withdrawn that consent;
We may also be legally compelled to retain personal information beyond standard periods to comply with statutory requirements, regulatory mandates, or official government orders;
Consistent with our general retention policy, all personal information will be permanently deleted once Break The Blocks ceases its operational services.
We strive to acknowledge and respond to verifiable consumer requests within 45 calendar days of receipt. If we require additional time to process your request (up to a maximum of 90 days, as permitted by law), we will notify you promptly via email, phone, or your preferred electronic communication method, explaining the reason for the extension and the revised response deadline.
We do not charge a fee for processing or responding to your verifiable CCPA requests, unless the request is determined to be excessive, repetitive, or clearly unfounded. In such cases, we will provide you with a written explanation of our fee determination and a detailed cost estimate before proceeding with fulfillment.
We strictly prohibit discrimination against you for exercising any of your CCPA rights. Prohibited discriminatory practices include, but are not limited to:
l Denying you access to Break The Blocks or its core services;
l Imposing differential pricing, rates, or fees for services based on your exercise of privacy rights;
l Offering you inferior levels of service, reduced functionality, or fewer benefits compared to other users.
Break The Blocks is not intended for use by individuals under the age of 13, and we do not knowingly collect, process, or store personal information from children in this age group. If we become aware that a child under 13 has provided personal information to us, we will initiate immediate steps to permanently delete such information from our servers and notify our service providers to do the same.
If you are a parent or legal guardian and discover that your child under 13 has shared personal information with us, please contact us immediately to facilitate the required data deletion. For users aged 13 to 16, CCPA requires explicit opt-in consent for certain data processing activities; parents or legal guardians of users in this age bracket may also contact us directly to exercise rights on the minor¡¯s behalf.
If you reside in the European Union (EU) or the United Kingdom (UK), your personal information is protected by the EU General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018 (which incorporates GDPR into UK law post-Brexit). These regulations entitle you to the following core rights:
l Right to Confirmation: Request confirmation of whether we are processing your personal information, and if so, access details about the nature of that processing;
l Right to Rectification: Request the correction of inaccurate personal information or the completion of incomplete data;
l Right to Erasure: Request the deletion of your personal information where processing is no longer lawful or necessary;
l Right to Restriction of Processing: Request that we limit the processing of your personal information if you dispute its accuracy, the processing is unlawful, or you need the data for legal claims;
l Right to Data Portability: Obtain a copy of your personal information in a structured, commonly used, and machine-readable format (e.g., CSV, JSON), and where technically feasible, request the direct transfer of this data to another data controller.
To exercise any of these EU/UK privacy rights, please submit your request via email to naijatweet1@gmail.com. We will acknowledge receipt of your request within 7 working days and provide a full response within one calendar month, as required by law. If we need additional time due to the complexity of your request, we will notify you and extend the deadline by a maximum of two further months.
You also have the right to lodge a complaint with your local data protection authority (DPA) if you believe we have failed to comply with GDPR or UK data protection laws. For EU residents, this is the DPA in your country of residence; for UK residents, this is the Information Commissioner¡¯s Office (ICO).
We have incorporated direct links to the privacy policies of our third-party collaborators that support the operation of Break The Blocks. These privacy policies are independently managed and maintained by the respective third parties, and we do not possess the authority to control their content, updates, or enforcement standards.
Each linked policy offers in-depth details regarding how the corresponding third party collects, utilizes, stores, and shares user data¡ªincluding information generated through their integration with Break The Blocks. Given that your use of certain game features may involve data transmission to these third parties, we strongly advise you to examine their privacy policies carefully to fully understand your rights and the associated data risks.
The specific links to third-party privacy policies are listed below:
l Adjust: https://www.adjust.com/terms/privacy-policy/
l Unity: https://unity3d.com/legal/privacy-policy
l Pangle: https://www.pangleglobal.com/privacy
l Mintegral: https://www.mintegral.com/en/privacy
l Vungle: https://vungle.com/privacy/
l Max/Applovin: https://www.applovin.com/privacy/
l ironSource: https://www.is.com/privacy-policy/
Safeguarding the privacy of children is a top priority in our data practices, and we emphasize the importance of parental involvement in overseeing children¡¯s online interactions¡ªincluding their use of Break The Blocks. Parents and legal guardians are encouraged to regularly review and guide their children¡¯s digital activities to prevent unauthorized sharing of personal information.
If you are a parent or guardian and become aware that your child has provided personal information to us via Break The Blocks without your prior consent, please contact us without delay. Upon receiving your verified notification (which may require proof of guardianship to ensure data security), we will promptly initiate the process of locating and permanently deleting the relevant personal information from our systems, in adherence to applicable children¡¯s privacy regulations.
This Privacy Policy may be revised and updated periodically to align with the evolving features of Break The Blocks, changes in our business operations, or updates to relevant data protection laws and regulations. Once a revised version is finalized, it will be prominently posted within the Break The Blocks application and on associated official platforms.
For material updates¡ªsuch as changes to our data collection scope, third-party data sharing practices, or your privacy rights¡ªwe will also notify you through reasonable and accessible channels. This notification may take the form of in-app pop-ups, push notifications, or an email sent to the address linked to your use of Break The Blocks (if you have provided one).
After receiving notification of an update, we recommend you carefully read the revised Privacy Policy to understand how the changes may impact your personal data. If you do not agree to the terms of the revised policy, you have the right to discontinue using Break The Blocks. However, your continued access to or use of the game following the effective date of the revised policy will constitute your explicit acceptance of its terms.
If you have any questions, feedback, or concerns regarding this Privacy Policy, or about how we handle your personal information in connection with Break The Blocks, please contact us using the following method:
Email: naijatweet1@gmail.com